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Each local authority and/or transport company implemented the following common approach:


 Development of an advertising campaign informing on the local project (posters, radio spots, newspapers, etc.);

 Preparation of a questionnaire to be sent to citizens in order to select the Direct Marketing Programme target group;

 Sending of the first dispatch of letters addressed to citizens (envelopes with project logo, letters, questionnaires, etc.) in order to inform on the project;

 Development of a database to organise all information collected through the questionnaires;

 Analysis of home-to-work travels of all participating citizens;

 Selection of at least 1.000 citizens per pilot city to be engaged in the LPT promotional week, representing the target group of the Direct Marketing Programme;

 Production of personalised travel plans to be sent to the target group;

 Providing free of charge LPT cards/tickets to the target group;

 Sending of the second dispatch of letters addressed to the target citizens, containing personalised travel plans and free of charge LPT cards/tickets;

 Launching of a promotional week, during which target citizens will use their free of charge cards/tickets, following their personalised travel plans instructions for their home-to-work travels;

 Development of an ex post motivational quantitative telephone survey to understand the target citizen motivations and feedback on the LPT after their participation in the promotional week;

 Sending of a final thankyou letter in order to show appreciation to the target citizens.